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Why shopping local matters as a consumer

Discover why shopping local matters, how to identify trustworthy businesses, and what you can do to be a thoughtful, informed customer in today’s marketplace.

Your local choices matter more than you think.

Shopping local plays a powerful role in shaping strong, connected communities. Whether you're picking up everyday essentials or searching for a service provider you can trust, your decisions have a meaningful impact. This guide will help you understand why supporting local businesses matters, how to make informed choices, and the tools available to help you connect with businesses that prioritize integrity and service.

Featured: How can you support small businesses as a consumer?

Supporting locally-owned small businesses is a powerful way to strengthen your community and help them thrive.

From finding hidden gems in your neighborhood to shopping small online, there are countless ways to make a difference.

Whether you’re exploring new stores, connecting with local restaurants, or sharing your experiences on social media, your support matters year-round.

Discover tips for shopping small and learn how you can make a meaningful impact in your hometown today.

See BBB Tip: Support small businesses

Featured: How can you be a great customer?

As you're standing in line at the grocery store or your local small business, consider this thought: are you a good customer?

As consumers, we typically have high expectations of a business during a transaction. 

Whether it be hiring a carpet cleaner or going out for a nice meal, we want good service at a fair value. But are we doing our part to help this happen?  

Most business transactions start with the customer making the first contact, so be sure to bring your A-game and help the transaction to be successful and pleasant for all. 

See BBB Tip: How to be a great customer

Featured: How to research any business before making a purchase

Choosing a business to work with can sometimes feel overwhelming - but it doesn't have to be.

Whether you're hiring a contractor, booking a service, or making a big purchase, a little research can go a long way in helping you feel confident about your decision.

BBB has a few quick tips to help you get started with researching a business.

See BBB Tip: How to research any business before you make a purchase


How safe are these payment methods? BBB offers the following advice to help you understand how each payment method works, make payments safely, and avoid falling victim to scams.

Life is full of unexpected twists and turns. The last thing you want to do is waste precious time searching for a reliable business for help. 

       

How can BBB help consumers?

Since its founding in 1912, the Better Business Bureau (BBB) has been dedicated to building trust between businesses and consumers. Learn why you should feel confident choosing a BBB Accredited Business.

For more than 110 years, the Better Business Bureau (BBB) has stood alongside consumers and businesses, offering guidance and resources to help them navigate an ever-changing marketplace.

Discover the benefits of the BBB's new Consumer Portal, a free platform that lets you manage your interactions with businesses, handle reviews, and connect with your local BBB.

Consumer resources