Loans
DelightLoansInformation and Alerts
Alert Details
This business has 2 alerts.
Misuse of BBB Name and/or Logo
On 8/03/2022, 8/09/2022 and 8/15/2022, the Better Business Bureau Serving Chicago and Northern Illinois sent written notices to Delight Loans, requesting that the business immediately cease claiming or implying in any way that it is an Accredited Business by removing the BBB Torch logo from its mailers, but has yet to reply or remove the logo.
This use of BBB trademarks constitutes trademark infringement and is a violation of trademark rights of the International Association of Better Business Bureaus. The mark may only be used in limited ways by authorized users that have entered into a licensing agreement with the BBB and may not be used in any manner that conveys sponsorship or approval.
Alert
In August 2022, the BBB investigated DelightLoans' business practices. This investigation was prompted by complaints and a scam tracker report. Consumers have shared the mailer they received that claims they are BBB Accredited Business, that the BBB monitors and records their calls, and that the BBB have the authority to increase or decrease loan amounts of consumers. The BBB is not connected in any way with this company.
Based on the information detailed above, BBB cannot state with confidence that we have a clear understanding of the business.
Important Information
Advertising Review
On 8/03/2022, 8/09/2022 and 8/15/2022, BBB contacted the business regarding a mailer sent to consumers that include false claims about their affiliation with the Better Business Bureau:
"We work under the strict guidelines of...BBB (BETTER BUSINESS BUREAU) and follow all the best business practices as guided by BBB"
"After every successful business deal, we share a copy of the agreement with BBB & FDIC"
"Our telephone calls are federally recorded and monitored by FDIC & BBB all the time"
"BBB reserves the right of increasing/decreasing the loan amount before any transaction is done or agreement is finalized"
Delight Loans is not affiliated or accredited with the Better Business Bureau. All claims mentioned above are false. The Better Business Bureau does not review this company's agreement, monitor their calls, or make any decisions regarding loan amounts of any consumer.
We have asked this business to modify their mailers.
The BBB Code of Advertising states:
1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
As of 8/22/2022, the business has not provided a response to our letters.
This matter has been referred to the International Association of Better Business Bureaus (IABBB), the Illinois Attorney General's office for further action and the Federal Trade Commission.
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