2024 WINNERS

Price Roofing, established in 1978 by Cecil Price, is a company based in Amarillo. It has consistently adhered to its principles of integrity and quality through the years, despite changes in the industry. This approach has resulted in a solid customer base and the completion of numerous roofing projects in Amarillo, Lubbock, and the Texas Panhandle. Price Roofing Company is a 2020 and 2024 Torch Award for Ethics recipient from the BBB of Amarillo.   

Since 1967, Precision Tax Relief has been offering expert tax services with a seasoned team of professionals who average 20 years of experience. Dedicated to negotiating with the IRS on clients’ behalf, their goal is to secure favorable outcomes while ensuring a transparent, stress-free experience. Their mission is to provide relief and results with integrity and dedication. Precision Tax Relief is a 1999 and 2023 Torch Award for Ethics recipient from the BBB Great West + Pacific.  

Since 1975, Thrasher has helped homeowners preserve and improve the value of their homes using proven basement waterproofing and structural repair solutions. Thrasher started as a small family business in Iowa and transformed into a company that employs hundreds of hardworking individuals across multiple Midwest locations. Thrasher Foundation Repair is a 2023 Torch Award for Ethics recipient from the BBB of Midwest Plains.  

Omaha Steaks, originally a small butcher shop in Omaha, expanded after 1929 through partnerships that introduced the brand to dining cars and troop trains, earning it national fame. Pioneering mail-order sales in 1953 and rebranding to Omaha Steaks International in 1966, the company gained international acclaim. Today, they maintain their reputation as a top meat provider by embracing an omnichannel marketing strategy that ranges from traditional customer service to modern digital platforms. Omaha Steaks is a 2023 Torch Award for Ethics recipient from the BBB Midwest Plains.